In what world can children act like this and get away with it?
Every time I see this commercial, I want to throw things at my television.
Are these kids really yelling out, “cupcakes! cupcakes!” while adults are standing right there looking bemused?
Is that mother really fretting over her cupcakes when she has a housefull of ingrates yelling “cupcakes! cupcakes!”
The advertising firm that came up with this winner is DDB San Francisco. And it makes me sad that in 2009, we still have commercials that show the hard-at-work mom and the thoughtless children who don’t appreciate her.
The kids deserves beatings. Not cupcakes.
The commercials get worse:
The woman is in the kitchen, struggling with the meal, while the family sits at the table making awkward small talk.
Really?
The husband couldn’t be in there helping her?
And why are they sitting at the table when dinner obviously isn’t ready yet! They’re supposed to be sitting in front of the television or–gasp!–helping her!
These commercials remind me how far behind the times the advertising world really is.
If you watch daytime television and the commercials, this is what you will assume about the American woman.
1. She is white.
2. She wears a uniform: a white tee shirt, khaki pants, an open denim shirt over the white shirt and flat shoes.
3. If she’s Black she has curly hair.
4. Or she’s pleasingly plump and talks in a no-nonsense, sassy manner.
Sigh.
Did you know that there’s an expression for the typical set-up for a commercial geared towards women?
It’s called: Two Cs in a K.
That’s short for Two Cunts in a Kitchen.
Advertising executives still use this term to describe the typical set-up for a product commercial. You put two women in a kitchen and have one tell the other about how awesome the product is and how it makes life so much easier.
Two Cs in a K. Nice.
Children throwing tantrums is why you should buy Pam.
Your family will be uncomfortable if your dinner sticks to the pan. Buy Pam.
See? This is why I don’t cook and clean.
Hmph.
I think it’s interesting that even when the woman in the commercial isn’t White, people only know them for just that. “The Pine-Sol Lady” (who was at the Blogalicious 09 conference last weekend as The Pine Sol Lady) or “Aunt Jemima”. No one is ever like “Hey! There’s the Pam Lady.”
No surprise as to why. Very interesting post though!